“If content is king, then conversion is queen.” – John Munsell
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- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based
on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize
- Collaborate with agencies and other vendor partners.
- Instrument conversion points and optimize user funnels.